Global supplier of technology and services Bosch and global technology company focused on e-commerce and cloud computing Alibaba Group have agreed on a partnership to accelerate digital transformation through advanced cloud computing and artificial intelligence ( AI ) technologies.

The expanded partnership, the companies say, aims to bolster Bosch’s digital operations and foster industrial innovation and will leverage Alibaba’s AI capabilities to support Bosch’s businesses, boosting operational efficiency and enhancing product intelligence.

As a key pillar of the expanded partnership, Bosch and Alibaba will further drive growth and innovation in e-commerce through expanded product portfolio, enhanced customer engagement and optimized brand experience.

In 2025, Bosch plans to launch new product categories in China with consumer insights from Alibaba’s e-commerce platform. Alibaba will also support Bosch in reaching a broader consumer base in China through comprehensive omni-channel digital marketing.

Based on the framework of collaboration in China, Bosch will extend its e-commerce footprint to Southeast Asia, Spain and Latin America through Alibaba’s global e-commerce platforms, including Lazada, Miravia and AliExpress, to better serve local consumers with innovative, high-quality products.

“By joining forces, we combine Alibaba’s advanced cloud infrastructure, AI capabilities and e-commerce market reach with Bosch’s deep technological expertise in mobility, industrial technology and consumer goods to drive greater efficiency and innovation worldwide,” points out, Tanja Rückert, Bosch’s chief digital officer. “AI has been an innovation booster for us across all business sectors, and cooperation with strong partners like Alibaba is essential for us to realize our full potential and create greater value.”

Joe Tsai, Alibaba’s chairman, adds: “Bosch’s expertise in advanced automotive solutions and household appliances, combined with our innovations in cloud, AI and e-commerce, will enable both our companies to bring compelling value propositions to customers worldwide.”